Marketing Small Animal Theriogenology Services--one Perspective.
From: Veterinary Specialties at the Lake, P.O. Box 425, Sherrills Ford, NC 28673, USA. drjanebarber@aol.com
Theriogenology
- Publish Date: Aug 2007
- ISSN: 0093-691X
- Volume: 68
- Issue: 3
- Pages: 344-7
- Medium: Print
- Language: English
- Citation (JAMA): Barber J A, et al. Marketing Small Animal Theriogenology Services--one Perspective.. Theriogenology Aug 2007;68:344-7
Abstract
Once a decision is made to add small animal theriogenology services to a practice, marketing strategies must be developed and implemented to attract clients to the new services. Marketing strategies for the niche market of theriogenology include start-up marketing methods, referral programs, internal marketing, and continued marketing. Marketing theriogenology services is a dynamic, ongoing process that never ends.
Mesh Headings (Keywords): Animals, Internet, Marketing of Health Services, Referral and Consultation, Veterinary Medicine
Check for Full Text / PubMed Unique Identifier (PMID): 17572481
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